The social demographic variables presented a mixed outcome. The study further shows that However, questions about their knowledge of the environmental and health considerations associated with organic wines indicated that most consumers were lacking in organic product knowledge. This implies that sensitisation and enlightenment programs that are geared toward these factors may be effective in helping consumers move toward more organic wine consumption. The study acknowledges this and measured the WTP a premium for these attributes instead of the product itself.
It was found that more consumers are willing to pay for the health attribute than an environmental one, and would pay somewhat higher premium for the former. It is the study recommendation that the distinctive attributes of the organic product should be used to measure consumer WTP rather than the present situation, in which organic wines are considered a commodity.
Another contribution is the investigation of the WTP a premium for expert service provided by retail sale outlets. This electronic version is made publicly available by the University of Adelaide in accordance with its open access policy for student theses. Copyright in this thesis remains with the author. The Product has proved to be a wonderful investment for us. The product has a lot of features, and the support provided by them is excellent. All our users are happy with the product.
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Tailored solutions for business hotels, resorts, restaurants, hotel chains, and service apartments. This study recommends that consumer awareness messages should be around health and nutrition benefits. Furthermore, investments should be in extension to promote organic farming awareness. These findings are useful to policy makers, organic consumers, producers and development agencies in developing strategies to match production with consumption.
An evaluation of willingness to pay for organic vegetables in Nairobi, Kenya. Summary There is a gradual increase in the land acreage under organic farming in Kenya. An evaluation of willingness to pay for organic vegetables in Nairobi, Kenya Kiarii, Eustace Gacanja An evaluation of willingness to pay for organic vegetables in Nairobi, Kenya.
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Strzok, Jesse Lance, "Willingness-to-Pay for Organic Food Products and Organic Purity: Experimental Evidence" (). Graduate Theses and Dissertations.
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